“My biggest advice to women who want to save more money is to make more money,” said financial expert Nicole Lapin, the winner of GOBankingRates.com’s 2015 Best Money Expert competition. “When you stop looking at your financial life as something of deprivation and more of something as aspiration, that’s when you actually feel comfortable of taking control of your own finances.”
Despite the attractiveness of the competitive story pitting men versus women in a contest of investment prowess, the difference in their returns is not dramatic. For example, a study in the The Quarterly Journal of Economics reported that "Trading reduces men's net returns by 2.65 percentage points a year as opposed to 1.72 percentage points for women." Clearly, like beating an index, the difference between success and failure is generally a game of inches, not miles. With that in mind, every penny counts, and pennies paid out in fees are pennies that are not working on your behalf. Over the long-term, lower fees can make the difference between a few extra dollars in your wallet or a few dollars that you do not get to take home. 

In their 20s, women choose their career path which sets the tone for their future. Equities can be a good investment choice in your 20s, as you can take more risk when you are young. You can choose to invest in Equity Mutual Funds for your long-term goals as Mutual Funds give you the benefit of professionals managing your money. You also need to take a suitable Health Insurance plan at this age. This will take care of your medical emergencies. You must also make sure that you have sufficient Money Market Funds or Liquid Funds to help you during emergencies. This should be the right stage to decide your long-term goals. Plan in such a way that the long-term investments that you make, give you good returns at the right time.
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“The more women manage funds, the more funds get channeled into issues women care about,” says Nathalie Molina Niño, CEO of Brava Investments. “When someone brings on one female fund manager, we’re talking about potentially billions of dollars that get moved in a different direction.” She says that questions like “How many of your fund managers are women?” used to be rare in the industry, but now that more and more people are asking, large institutions are getting nervous—mostly because the answer is often “none” or “few.”

MS. KATZIFF: So, to exactly that, the many, I would just add there is no one perfect mentor, so surround yourself with many people because you can pick and choose strengths. Everyone has different strengths. And so, think of it as you are the CEO of your business, of your career, and you get to select your Board of Directors, and that is how you should think about mentorship, where similar to any company who looks for a strong Board of Directors you pick multiple skills. You would never pick one person with one skill. So, diversify and have mentors that you tap into and rely on, depending on the situation, and you get diversity of thought.


As we say in my country "you weren't crying when you were eating the meatballs". Why is she bringing it up now and not when it actually happened? Because it's a convenient time to come out of the woodwork and get some publicity and possibly financial rewards. Welcome to the pussification of the Western world. Being a professional victim is becoming more and more widespread.

“I listen to 20 hours of customer calls every month,” says Murphy. “Young people call and they’re trying to figure out what to do with their the money.” The answer – she says – is basic asset allocation often accomplished by putting with the help of a target date fund. “When things get more complicated they probably will want a financial advisor. But [at the start] let’s demystify it and if there is a simple investment solution focus on that. Betterment Data Scientist Sam Swift agrees. “We encourage people to be as passive as possible,” he says.
Betterment’s research found that in addition to taking a more hands-off approach, female investors were less likely to indulge in what Swift calls “erratic behavior,” meaning less likely to dump all of their stocks and go completely into bonds or vice versa. Although the majority of male investors in the study didn’t behave this way, men were nearly six times more likely than women to make this move.
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