But Stash’s analysis does find that male and female Stash users behave quite differently when markets become volatile. Stash examined its users’ behavior on two especially volatile days for markets in 2018—Feb. 5 and Feb. 8, when major stock indexes suffered big losses, moving into what Stash defines as correction territory. On those days, the men panicked: Men who use Stash were 87% more likely than women, on average, to sell an investment. That behavior continued through the following week, with the men remaining 76% more likely than the women to sell an investment.
"As more women invest, we will demonstrate through a show of force that we believe in each other enough to invest in each other — whether we can invest $1 or millions. We will do this by choosing investments that advance women and help improve our world. We will commit 25% of our investment portfolios to “impact investments” by 2025." — Let’s Disrupt Money
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