Whether or not the results are predetermined by biology, the investment approach favored by the fairer gender is a time-tested, traditional approach to investing often referred to as "buy and hold." The strategy is simple: Investors identify a promising investment, purchase it and hold it for a long period of time, regardless of short-term market conditions.

While women investors are on the rise, there is still a gap between the number of men and women are in the investments market. Make sure you’re choosing a firm that will support your financial goals and understand the unique challenges that women face in the industry. Also take a look at the companies that these firms and platforms invest in. Are any of them led by women? Do they support women? While it may not immediately affect the return you get, choosing a firm or platform with a pro-women mindset will help us gain financial equality in the long-run.
MS. URZAIZ: Absolutely, not too far from here I had a meeting with Lowe's, and as you know it's a very large company with hundreds of stores throughout the U.S., and my brother and I finished up the meeting, the buyer loves it, and he's like I want 5,000 a month. Well, I have a problem. If you do the math it takes two weeks to make one, I cannot make 5,000 for you a month. But thanks to the supplier diversity team we convinced them to look to us with a different lens, which is why don't we do this, I can be online, I can do drop ship to all of your customers, and instead of having them in stock at your stores, which requires the 5,000 a month, why am I not just in display at your highest-selling stores of hammocks. And so, we convinced them and they carry us. But I think that the most important takeaway from this is actually how the United States is a leader. This was a policy set up with the U.S. government, supplier diversity, you have to buy 15% from women and minority-owned businesses, and this really is leading change, and helping women like myself with a small business to thrive and generate jobs back home where I'm from, and I think that's so important that the United States remain being this leader because us from other countries are followers, and policies like this really make an impact around the world.
First, you need to have a dream; second an idea of what your goal is and third, passion. Obviously having the skill set and working hard are important, but if you don’t have a dream and a goal, then don’t be surprised when you don’t get there. And if you don’t fill your dream with passion, then you can become disheartened about your career choice during the tough times. And there are always tough times in a cyclical business like finance.
4. Hire a financial consultant. Consulting with a professional investment counselor can give you an edge in creating your investment portfolio. Using a mutual fund is a way to hire a financial consultant without spending a lot of money upfront. Financial consultants can sometimes be fallible, which means you should always take an active role in your investments. For more information on how to begin this process, read Hiring the Ideal Personal Finance Advisor.
“It’s critical for our business that we recognise the trend of rising women’s wealth and respond appropriately,” says Natasha Pope of Goldman Sachs. That response goes well beyond better communication with women. It means recognising that women, particularly younger ones, are more likely to look for advisers who can help them invest in a way that is consistent with their values.
WIN is a forum for full-time MBA women from top business schools around the country and investment professionals from sponsoring firms to gather, network, hear perspectives on investment careers and related topics from industry representatives, learn from distinguished women and men in the industry; and showcase their stock-picking skills in front of judges from sponsoring firms and obtain feedback on their pitches.  More than 60 women MBA students from top business schools and 65 representatives from top-tier investment management firms are expected to attend.
As you near your retirement, you should start moving some of your risky investments to safer avenues such as Debt Mutual Funds. But don’t give up investing in equities yet. Inflation will have a huge impact on your savings once you retire and equities are the only investments that can save you in the long run. Ensure that you have set up different income sources so that you don’t run the risk of lower returns from one income source.
I also had the opportunity to speak with a number of Allegiance Capital’s women business development and investment banker vice presidents. While they are all bright, enthusiastic and energetic women, the VPs come from very diverse backgrounds. Diversity is something both the company and the women value, and it’s apparent throughout the organization.
From what I've seen as a dude, the women who are most successful are the ones who are competent, confident, and drama-free. The biggest mistake I've seen is women trying to imitate men. It's a mistake, because what a lot of people think "men" act like is usually not how the most successful men act. You've almost certainly got a massively better ability to read people than your male peers, better soft persuasion skills, and you look better. Be pleasant, be professional, and most of the younger guys wont' care. Can't speak for the older ones.

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