Conventional wisdom “blames” women for this gap. We receive messages that we’re not as good at math as men; we’re not as good at investing. Um, no. Studies have found that once women do invest, they outperform men by nearly one percentage point a year. This was confirmed recently by Fidelity, which analyzed the performance of 8 million retail clients in 2016. Typically women outperform because they don’t overtrade, panic in down markets, or pay too much in fees.
Investing is not some get-rich-quick scheme and there is always a degree of risk. But those women who are comfortable with that risk should not be deterred by the aggressive macho investor stereotype. The proof of the increasing success of women in the world of investing can be seen in the female-focused investment firms that have sprung up. As Alexander Taussig, the senior vice president for women investors at Fidelity, has said, "The myth that men are better investors is just that -- a myth."

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